Who we are
Having the strength and expertise to take on technically challenging work is just one part of who we are.
At Bird & Bird, we pride ourselves on our ability to build strong relationships with clients, understanding the challenges they face in their industries and working as a seamless team to deliver the support they need.
At Bird & Bird, the flavour is definitely international – 75% of our major clients will deal with more than one of our 30 offices across Europe, the Middle East, North America and the Asia-Pacific region. Our lawyers know their local legal frameworks in exceptional detail and we work collaboratively across all our offices. It’s why we’re able to manage complex, cross-border projects and deals seamlessly and successfully, working closely with our clients to deliver high-quality service.
In 1998, we became one of the first law firms to organise itself around key sectors so that we could share our in-depth industry knowledge more effectively across the firm. Today, we’re involved in a broad range of sectors, from Aerospace, Defence & Security, Automotive, Aviation, Energy & Utilities, Financial Services, Life Sciences and Healthcare, Media, Entertainment and Sport, Retail and Consumer and Technology & Communications.
Our professionals don’t just understand the law in these sectors; they enjoy learning about the wider context of their clients’ businesses so that they can apply their skills to the commercial challenges of some of the world’s most exciting companies. We understand the trends that are shaping the markets, and the technological and regulatory issues that are transforming industries.
The depth and length of our experience in each sector means our clients work with legal teams that already understand the challenges they face. Many of our 1200 legal practitioners worldwide have degrees in subjects that complement their legal expertise. They may also have previously worked in-house. It’s this kind of breadth of knowledge and vision which allows us to deliver an exceptionally high quality of service.
Awards and accolades
Our deep industry knowledge and innovation has seen us ranked in Who’s Who Legal 100 as a top 15 leading law firm in the Elite category, and awarded law firm of the year for TMT: Telecoms and Media. We achieved 68 top tier team rankings in the leading world directories.